What the US Secret Service Taught Us on July 13 About the Importance of Communications
08.02.2025 – According to his wife Helen Comperatore, her husband Corey’s last words before bullets from a gunman at the July 13 Trump rally in Butler, PA killed him were, “Get down!”
Savvy Business (and Personal) Advice from an Obscure 1970 Song Lyric
07.07.2025 – There’s an inspiring, earworm-worthy lyric from a very obscure 1970 song that says, “You shouldn’t try to be what you can’t be.” (I’ll reveal the song title and artist later. I promise.)
Me-Centered vs. You-Centered
05.10.2024 – Take a look at your website. Or your last newsletter. Or any other communication you’ve created. (Especially your elevator pitch.) Does it flunk the Me Test? I hope so.
Authentic Public Relations Builds Trust
04.04.2024 – Authentic public relations is based on honest and transparent communication. It’s key for establishing genuine connections with stakeholders.When PR is authentic, it establishes credibility, which in turn helps organizations build trust, long-term relationships, and a positive reputation.
“We Happen to Be In Your Neighborhood” and 2 Other Big-Time Sales Lies
02.10.2016 – There’s a knock on my door. It’s a salesman from a window company. “Hi, I’m [so-and-so] with [some window company]. We just happen to be working in your neighborhood today and wondered if you thought about upgrading your windows,” he says. “Have you thought about upgrading your honesty?” I think to myself.