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Authentic Public Relations Builds Trust

04.04.2024 – Authentic public relations is based on honest and transparent communication. It’s key for establishing genuine connections with stakeholders.When PR is authentic, it establishes credibility, which in turn helps organizations build trust, long-term relationships, and a positive reputation.

“We Happen to Be In Your Neighborhood” and 2 Other Big-Time Sales Lies

02.10.2016 – There’s a knock on my door. It’s a salesman from a window company. “Hi, I’m [so-and-so] with [some window company]. We just happen to be working in your neighborhood today and wondered if you thought about upgrading your windows,” he says. “Have you thought about upgrading your honesty?” I think to myself.