5 Creepily Brilliant Halloween PR Lessons
10.30.2025 – Elphaba and Glinda from Wicked. Superman. The Addams Family. HUNTR/X from KPop Demon Hunters. Lilo & Stitch. Sabrina Carpenter and Olivia Rodrigo. According to a Sept. 30 Good Housekeeping magazine story, “We’re Calling It: These 10 Halloween Costumes Will Be Everywhere in 2025,” those will be among the Halloween costumes this year.
Despite this newsletter’s commitment to “being your authentic self,” we’re going to step into the make-believe world in this issue and take a look at five creepily brilliant public relations lessons Halloween teaches us.
The Sound (and Price) of PR Silence
10.22.2025 – “Why do we need to invest in public relations?” a tech company asked me recently. Well, you DON’T need to. You can let your competition invest in PR. And let them get ALL the attention.