When Customers Applaud Your Price Increase: The Power of Authentic Communication
02.04.2026 – Last week I shared the PR Secret to Writing the Perfect Price Increase Notification, using my health and wellness client HLTH Code as a case study. As I mentioned, HLTH Code Founder Joel Bikman wrestled for months with raising prices. He’s the kind of founder who genuinely puts people before profits. In fact, the decision kept him up at night. But with production costs climbing relentlessly, he finally had no choice. (I should also mention the other point I really admire about HLTH Code — besides its quality meal replacement shakes — is it sells directly to consumers. It’s not a network marketing company, a business model I despise.)
The PR Secret to Writing the Perfect Price Increase Notification
01.28.2026 – Increasing your prices for customers can be scary. And risky. Will you lose customers? Will you get attacked on social media? Will it harm your reputation?
Will it give your competitors an advantage?
The 4 Newsroom Pages That Turn Journalists Into Fans
01.21.2026 – Did you make any website updates last week? Like adding an online newsroom? No?Well, let’s see if this week compels you to change your mind…
HVAC Customer Relations: They’re Either HOT or COLD
07.30.2025 – Tuesday afternoon I was sitting in my Johnson City home office on a hot, muggy Tennessee day. It was about 87°F and probably around 75% humidity. My elderly neighbor across the street, Cliffy, sent me a text saying her air conditioning wasn’t working. She’s about 80 years old. On top of it all, she was ill. My immediate thought was it’s not good for an elderly person to not have AC in the middle of a hot, humid summer.