Where’s That Confounded Bridge?
10.24.2024 – Just eight miles from our home in East Tennessee is the Taylor Bridge, which crosses the Nolichucky River. Well, it was a bridge. Massive flooding caused by Hurricane Helene swept through on Sept. 27, and now, the bridge is gone. Houses and farmlands along the riverbanks were also devastated.
Which of These 22 Creative Job Titles Do You Like Best?
10.18.2024 – Why embrace the status quo That’s boring. Creativity shakes things up. Makes life more interesting. It’s the fruit of enlivened imaginations.
Email Marketing Copywriting Disasters – Part 2
10.15.2024 – Hope you enjoyed the previous post about four email copywriting disasters. As promised, I have three more to share with you. (Again, this is only meant to help teach how to write more powerful, customer-centric copy — not to personally put anyone down.)
Email Marketing Copywriting Disasters – Part 1
10.10.2024 – Remember how you felt when your teacher wrote glowing comments on a homework assignment? And remember how you felt when the teacher’s comments were not so complimentary? I’m not sure if those memories are what inspired this post, but here goes…
Hurricane Breaks Roads, Bridges and Communications
10.03.2024 – We’re safe! Some of you may know that we moved to Johnson City in East Tennessee in 2019. Some of you may know that our area was just hit by a hurricane. Yes. You read it right.
10 Relevant Song Titles for PR Pros
09.20.2024 – Let’s have some light-hearted fun with this blog post… Public relations isn’t just about crafting the perfect press release, crisis communications plan, or executive bio — it’s about finding ethical, creative ways to connect with your audience for a lasting impact.
Own a Startup? 5 Reasons You Must Do This 1 Thing
09.13.2024 – Starting a business is an exciting, often overwhelming venture, filled with countless decisions. I know, as I’ve been there several times. In 1988 I joined startup Execuserv in Ridgecrest, CA, started by a college friend with another partner.
How Do You Get Your Message Into Minds & Memories?
09.06.2024 – How many of your messages are hitting their target? As mentioned in this blog post, dull, uninteresting communications get categorized as noise. They’re ignored, forgotten and dismissed without a second thought.