Practice Conscientious, Not Childish, Communications
04.25.2025 – Today I flew out of the Asheville, North Carolina airport. Adjacent to the airport and on the main road is a Marathon gas station, a convenience store, and a Dunkin’ Donuts. Along the side of their parking lot bordering the airport property are signs, about 20 of them, that read:
Why a Duck? Why a Fence? Why a Press Release?
04.17.2025 – The other day a client asked me if we should put this press release on the wire. I’ll share my detailed answer in a minute. As I began writing this week’s blog post, I couldn’t help but think of the classic 1929 Marx Brothers film “The Cocoanuts.”
Are Your Communications a Fruit Salad? (And No, That’s NOT a Compliment!)
04.10.2025 – I love fresh, succulent fruits. A crisp, refreshing apple? Yes. A perfectly ripe slice of kiwi? Sign me up. A juicy segment of tangelo or soft cube of pear? Ooooooh! But I have a confession to make… I’ve never been a big fan of fruit salad. I know, I know — it’s colorful, it’s healthy, and it’s got “salad” in the name so it must be good for you.
Hormel Scores an Out-of-This-World Product Placement
04.04.2025 – Imagine a picture of your product featured in a news story… worldwide… because it was part of a dinner on the International Space Station (ISS). Minnesota-based Hormel, famous for their spam, did just that. But it was their pepperoni that was featured (not their spam). Talk about taking your PR and promotions into the stratosphere.
We Don’t “Dig” These Broadband Providers’ Lack of Communications During Their Fiber Installation
03.28.2025 – Broadband companies in our city have horrible communications skills. And that, my friends, is bad PR. Let me give you a firsthand account of how not to communicate with your customers — or with potential customers.
Sheer March Madness: When Truckers Produce a Promo Video
03.21.2025 – There’s March Madness. And then there’s March Marketing Madness. I had a small project fall into my lap this week, and I couldn’t help but see how it tied into the theme of this month.
How Taking 2 Seconds to Say 2 Words Can Have Lasting Implications
03.14.2025 – Give praise and thanks often. No, this isn’t a religious sermon — but it’s certainly based on timeless, godly principles. This is about regularly acknowledging and appreciating the people around you — those who contribute to your success, whether in business, PR, or any other field. Doing so can have a bigger impact than money.
More Than Words: How the Values Story Strengthens Your Brand
03.06.2025 – You have to walk the talk. If your business is going to talk about embracing values like honesty, being employee and customer friendly, having a quality product, etc. — then by all means, you’ve got to live up to it.