Why the Same Message Lands Differently With Different Customers – Part 1
10.23.2026 – As Sting once sang in a vintage Police song, “I hope that someone gets my message…” That’s from the band’s 1979 hit, “Message in a Bottle.” Anytime a communication is shared, we always hope someone gets it (whether it’s in a bottle or not).
Take This 8-Question Social Media PR Exam
10.16.2026 – Is your social media helping or hurting your organization’s public relations? Here’s the problem… Many brands treat social media like a virtual promotional billboard. Post the promo. Post the product. Pray nobody asks a question (because you’ve not committed resources to answer in a timely manner).
What Kind Of PR Do Your Neighbors Have?
07.01.2026 – Do you love your neighbor? We’re supposed to. After all, it’s one of the two great commandments. But what if your neighbor has bad PR (whether it’s intentional or not)?
Getting a Charge Out of this Device Repair Co’s Name
06.10.2026 – What should I write about this week? I debated between Neanderthal PR, my interview with a Milwaukee Journal-Sentinel sports journalist, or Southwest Airlines banning humanoid and animal-like robots from flying. The world just provides an incessant array of fascinating topics to choose from.
Share Your Expertise as an Adjunct Professor, Make Extra Money
06.03.2026 – What expertise do you possess? Share it! Last week I shared my recent experience as an adjunct PR professor at Milligan University in Elizabethton, Tenn. This week I’ll walk you through, step-by- step, on how you can land an adjunct position.
The Story of My Remarkable Experience as an Adjunct Professor
05.28.2026 – This week I’ll share my recent experience as an adjunct PR professor. Next week I’ll walk you through how you can land an adjunct position. Despite enormous demands from my PR business, it was worth it to teach an 80-minute PR class twice weekly. “This is the best class ever!” exclaimed Remy, a public relations student.
5 Reasons Your CEO Must Lead Your Internal Communications
05.20.2026 – You can have the best internal communications program money can buy. A polished intranet. A company newsletter. Company town halls with catered lunches. None of it matters if your CEO isn’t 100% supporting and leading the charge.
5 Ways to Turn Your Corporate Culture Into an Employee Ambassador Factory
05.13.2026 – Quick quiz: Who’s your No. 1 customer? Your most important stakeholder? It’s your employees. That’s why I love employee relations — a.k.a. internal communications/PR. And that’s why I love interacting with human resources professionals.