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Press Relations Lesson #3: Why Your PR Game is Doomed Without an Organized Press List

01.31.2025 – By tomorrow, 2025 will already be 1/12th over. How are those PR goals — specifically your press relations (also called media relations) — coming along? If you’re serious about landing earned media, and going at it alone instead of letting a PR pro help you out, then I hope you’re finding value in this 7-part press relations course.

NEVER… Kill a Customer

01.10.2025 – It all started when a man in a restaurant noticed he had a dirty fork. It was only a tiny speck of dirt on his fork. However, this trivial complaint about a slightly dirty fork escalates into melodramatic apologies from the head waiter and then the restaurant manager.

A Very Merry Christmas to You

12.23.2024 – As the holiday season is on full display with all the colorful lights, beautiful decorations, and beloved Christmas tunes (and maybe even a little last-minute shopping), we want to take a moment to share our heartfelt gratitude with you.

A Powerful Copywriting Example

12.19.2024 – Every now and then you read something and say “wow.” That happened to me the other day when I read a LinkedIn post. It moved me. Riveted me. Completely engaged me. It was from one of my very good friends from college, Mike Markham.