The 4 Newsroom Pages That Turn Journalists Into Fans
01.21.2026 – Did you make any website updates last week? Like adding an online newsroom? No?Well, let’s see if this week compels you to change your mind…
The Online Newsroom – Why It’s an Essential Website Component
01.14.2026 – Want to be a reporter’s best friend? Make it stupidly easy for them to get what they need. One of the simplest ways to do that? Create an online newsroom on your website. Call it a newsroom, pressroom, or just press — it doesn’t matter.
Does Humanity Have a PR Problem?
01.08.2026 – This may sound counter-intuitive, but great PR isn’t ALWAYS doing what makes you look best — it’s simply doing what’s right. That, my friends, is called authentic PR. The world needs more of it.
3 Communications Goals to Set for 2026
12.31.2025 – Let’s commit to improved communications in 2026. (Especially before another quarter of the century disappears.) Want some ideas on simple resolutions to make, which can vastly improve your communications?
Merry Christmas 2025, Peace & Joy to All
12.24.2025 – There are very specific communications that occur every Christmas season. Most revolve around: Joy! Peace! Happiness! Thankfulness! Love! And so on.
The Strangest Question a CEO Can Ask a PR Pro
12.17.2025 – If you read nothing else in this week’s message, read this: Q: Why does my company even need PR? A: Because if you’re not executing active PR strategies and tactics, and your competitors are, then you will lose out on:
PR Crisis: CFP Committee Fumbles Fairness, Notre Dame Turns Snub into Snobbery
12.10.2025 – I’m glad I’m not the PR person for the College Football Playoff (CFP) committee or for Notre Dame. Let’s start with the CFP. Who is the CFP? The CFP committee is responsible for selecting and ranking the teams that participate in the playoff to determine the national champion in NCAA Division I college football. This committee consists of 13 members who evaluate team performances and make decisions based on various criteria, including win-loss records and strength of schedule.