When Customers Applaud Your Price Increase: The Power of Authentic Communication
02.04.2026 – Last week I shared the PR Secret to Writing the Perfect Price Increase Notification, using my health and wellness client HLTH Code as a case study. As I mentioned, HLTH Code Founder Joel Bikman wrestled for months with raising prices. He’s the kind of founder who genuinely puts people before profits. In fact, the decision kept him up at night. But with production costs climbing relentlessly, he finally had no choice. (I should also mention the other point I really admire about HLTH Code — besides its quality meal replacement shakes — is it sells directly to consumers. It’s not a network marketing company, a business model I despise.)
The PR Secret to Writing the Perfect Price Increase Notification
01.28.2026 – Increasing your prices for customers can be scary. And risky. Will you lose customers? Will you get attacked on social media? Will it harm your reputation?
Will it give your competitors an advantage?
The 4 Newsroom Pages That Turn Journalists Into Fans
01.21.2026 – Did you make any website updates last week? Like adding an online newsroom? No?Well, let’s see if this week compels you to change your mind…
The Online Newsroom – Why It’s an Essential Website Component
01.14.2026 – Want to be a reporter’s best friend? Make it stupidly easy for them to get what they need. One of the simplest ways to do that? Create an online newsroom on your website. Call it a newsroom, pressroom, or just press — it doesn’t matter.
Does Humanity Have a PR Problem?
01.08.2026 – This may sound counter-intuitive, but great PR isn’t ALWAYS doing what makes you look best — it’s simply doing what’s right. That, my friends, is called authentic PR. The world needs more of it.
3 Communications Goals to Set for 2026
12.31.2025 – Let’s commit to improved communications in 2026. (Especially before another quarter of the century disappears.) Want some ideas on simple resolutions to make, which can vastly improve your communications?
Merry Christmas 2025, Peace & Joy to All
12.24.2025 – There are very specific communications that occur every Christmas season. Most revolve around: Joy! Peace! Happiness! Thankfulness! Love! And so on.
The Strangest Question a CEO Can Ask a PR Pro
12.17.2025 – If you read nothing else in this week’s message, read this: Q: Why does my company even need PR? A: Because if you’re not executing active PR strategies and tactics, and your competitors are, then you will lose out on: