Savvy Business (and Personal) Advice from an Obscure 1970 Song Lyric
There’s an inspiring, earworm-worthy lyric from a very obscure 1970 song that says, “You shouldn’t try to be what you can’t be.” (I’ll reveal the song title and artist later. I promise.)
The Power of an Abundance Mentality: It’s a Win-Win Business Mindset
07.17.2024 – Do you operate from a win/win or a win/lose paradigm? In other words, do you embrace an abundance or a scarcity mentality?
Noise vs. Clarity – How Are Your Communications Perceived?
05.30.2024 – Here’s how I start my elevator pitch in networking meetings: Anytime you communicate, whether it’s via the written or spoken word, the recipients of your message will do one of two things: they’ll either tune in because it’s interesting or they’ll tune OUT because they’ll classify it as NOISE.
Me-Centered vs. You-Centered
05.10.2024 – Take a look at your website. Or your last newsletter. Or any other communication you’ve created. (Especially your elevator pitch.) Does it flunk the Me Test? I hope so.
Authentic Public Relations Builds Trust
04.04.2024 – Authentic public relations is based on honest and transparent communication. It’s key for establishing genuine connections with stakeholders.When PR is authentic, it establishes credibility, which in turn helps organizations build trust, long-term relationships, and a positive reputation.
7 Essential PR Skills
03.22.2024 – As I ponder the skills that have benefitted me the most over the course of my 3+ decade public relations career, I came up these 7 below. Obviously, we’re all blessed with different talents, and I’m sure yours (especially if you don’t work in PR) will vary greatly.
A PR Guy that Loves Typesetting? Huh? Why?
07.30.2021 – How many PR pros do you know who are also proficient in typesetting promotional collateral?
It’s somewhat like expecting your dentist to also be a top-notch mechanic or a professional ballerina to also be an Olympic weight-lifting medalist. OK, well, almost.
It’s Time to Slay the Possessive Its
01.24.2014 – One of the most embarrassing moments I witnessed in my professional career occurred in about 2003. While employed at The Gemological Institute of America in Carlsbad, CA, the head of the PR department occasionally gave his staff permission to leave the premises and partake of professional development (yes, it was a very “controlling” culture there). I decided to attend an advanced public relations writing course given by PR pro Fraser P. Seitel, author of The Practice of Public Relations (a great PR textbook; I recently ordered the new 12th edition) in Los Angeles.