Does Humanity Have a PR Problem?
01.08.2026 – This may sound counter-intuitive, but great PR isn’t ALWAYS doing what makes you look best — it’s simply doing what’s right. That, my friends, is called authentic PR. The world needs more of it.
3 Communications Goals to Set for 2026
12.31.2025 – Let’s commit to improved communications in 2026. (Especially before another quarter of the century disappears.) Want some ideas on simple resolutions to make, which can vastly improve your communications?
Merry Christmas 2025, Peace & Joy to All
12.24.2025 – There are very specific communications that occur every Christmas season. Most revolve around: Joy! Peace! Happiness! Thankfulness! Love! And so on.
The Strangest Question a CEO Can Ask a PR Pro
12.17.2025 – If you read nothing else in this week’s message, read this: Q: Why does my company even need PR? A: Because if you’re not executing active PR strategies and tactics, and your competitors are, then you will lose out on:
PR Crisis: CFP Committee Fumbles Fairness, Notre Dame Turns Snub into Snobbery
12.10.2025 – I’m glad I’m not the PR person for the College Football Playoff (CFP) committee or for Notre Dame. Let’s start with the CFP. Who is the CFP? The CFP committee is responsible for selecting and ranking the teams that participate in the playoff to determine the national champion in NCAA Division I college football. This committee consists of 13 members who evaluate team performances and make decisions based on various criteria, including win-loss records and strength of schedule.
7 Reasons this Inc. Magazine Promotion is Blatantly Deceptive
12.3.2025 – Authentic communications are honest, transparent, and customer-centric. If those standards aren’t upheld, then they’re likely deceptive, untruthful, and company-centric. I occasionally rant and rave about things that irritate me. Communications that are purposefully misleading are one of them.
15 Reasons CEOs, Executives & Others Can Be Thankful This Thanksgiving
11.16.2025 – I love the end-of-the-year holiday season. And isn’t it cool it begins with the opportunity to be thankful? As I was pondering what business owners and executives have to be (or can be) thankful for, I came up with this list of 15 reasons (many in this list apply to everyone):
A Remarkable Customer Experience: This Honda Dealer’s Service Dept. Was Driven to Find the Solution
11.19.2025 – I’m not a big fan of car dealerships. I try to avoid them whenever possible, for two reasons. First, sales people at dealerships are like vultures perched on top of telephone poles waiting to swoop down on any prey in sight. They’re so eager to sell you a new car, which some say depreciates about 10% the moment you drive it off the lot. And 60% after five years. All while a car salesperson pockets 20-30% commission. Interesting business model, eh? Well, it is what it is.