Texas Tech’s Utter and Total PR Disaster  

06.18.2026 – Do you want to see PR at its worst? Then watch this video produced by Texas Tech University officials, making the case that quarterback transfer Brendan Sorsby deserves to play football this upcoming season, despite admitting to placing approximately $90,000 in bets on college football. The NCAA rule is very clear: if a college football player bets on the sport, he’s ineligible to play. Period.

Getting a Charge Out of this Device Repair Co’s Name

06.10.2026 – What should I write about this week? I debated between Neanderthal PR, my interview with a Milwaukee Journal-Sentinel sports journalist, or Southwest Airlines banning humanoid and animal-like robots from flying. The world just provides an incessant array of fascinating topics to choose from.

Share Your Expertise as an Adjunct Professor, Make Extra Money

06.03.2026 – What expertise do you possess? Share it! Last week I shared my recent experience as an adjunct PR professor at Milligan University in Elizabethton, Tenn. This week I’ll walk you through, step-by- step, on how you can land an adjunct position.

The Story of My Remarkable Experience as an Adjunct Professor

05.28.2026 – This week I’ll share my recent experience as an adjunct PR professor. Next week I’ll walk you through how you can land an adjunct position. Despite enormous demands from my PR business, it was worth it to teach an 80-minute PR class twice weekly. “This is the best class ever!” exclaimed Remy, a public relations student.

Does Humanity Have a PR Problem?

01.08.2026 – This may sound counter-intuitive, but great PR isn’t ALWAYS doing what makes you look best — it’s simply doing what’s right. That, my friends, is called authentic PR. The world needs more of it.

3 Communications Goals to Set for 2026

12.31.2025 – Let’s commit to improved communications in 2026. (Especially before another quarter of the century disappears.) Want some ideas on simple resolutions to make, which can vastly improve your communications?

Merry Christmas 2025, Peace & Joy to All

12.24.2025 – There are very specific communications that occur every Christmas season. Most revolve around: Joy! Peace! Happiness! Thankfulness! Love! And so on.

The Strangest Question a CEO Can Ask a PR Pro

12.17.2025 – If you read nothing else in this week’s message, read this: Q: Why does my company even need PR? A: Because if you’re not executing active PR strategies and tactics, and your competitors are, then you will lose out on: