Hormel Scores an Out-of-This-World Product Placement
04.04.2025 – Imagine a picture of your product featured in a news story… worldwide… because it was part of a dinner on the International Space Station (ISS). Minnesota-based Hormel, famous for their spam, did just that. But it was their pepperoni that was featured (not their spam). Talk about taking your PR and promotions into the stratosphere.
We Don’t “Dig” These Broadband Providers’ Lack of Communications During Their Fiber Installation
03.28.2025 – Broadband companies in our city have horrible communications skills. And that, my friends, is bad PR. Let me give you a firsthand account of how not to communicate with your customers — or with potential customers.
Sheer March Madness: When Truckers Produce a Promo Video
03.21.2025 – There’s March Madness. And then there’s March Marketing Madness. I had a small project fall into my lap this week, and I couldn’t help but see how it tied into the theme of this month.
How Taking 2 Seconds to Say 2 Words Can Have Lasting Implications
03.14.2025 – Give praise and thanks often. No, this isn’t a religious sermon — but it’s certainly based on timeless, godly principles. This is about regularly acknowledging and appreciating the people around you — those who contribute to your success, whether in business, PR, or any other field. Doing so can have a bigger impact than money.
More Than Words: How the Values Story Strengthens Your Brand
03.06.2025 – You have to walk the talk. If your business is going to talk about embracing values like honesty, being employee and customer friendly, having a quality product, etc. — then by all means, you’ve got to live up to it.
Press Relations Lesson #7: 7 Ways to Maximize Your Press Coverage
02.28.2025 – If you secured press coverage using the tips from the previous six press relations lessons — congratulations! But landing a story is only half the battle. If you’re not leveraging your media coverage, you’re leaving credibility, exposure, and potential customers on the table.
Press Relations Lesson #6: 10 Must-Know Tips for Acing Your Press Interview
02.20.2025 – After you’ve completed the previous five press relations lessons, you’ve landed your first press interview — right? Well, congratulations! Now, let’s make sure you don’t blow it…
Press Relations Lesson #5: A 10-Step Press Pitching Process
02.15.2025 – Still at your same job? I ask because now that you’ve had four of the seven press relations lessons, I’m wondering if you’ve completely fallen so in love with the public relations profession that you decided to switch jobs