Getting a Charge Out of this Device Repair Co’s Name
06.10.2026 – What should I write about this week? I debated between Neanderthal PR, my interview with a Milwaukee Journal-Sentinel sports journalist, or Southwest Airlines banning humanoid and animal-like robots from flying. The world just provides an incessant array of fascinating topics to choose from.
Win Your Audience Over by Knowing Their W-I-N
03.25.2026 – If the audience you’re speaking to and about is basically yourself — your wants, your message, your agenda — then you need to read this. Change out that mirror for clear glass. You need to clearly see who’s in front of you. And you need to know them.
Court of Public Opinion: Glass Basketball Floor’s Guilty of “Uncraftsmanlike Conduct”
03.18.2026 – Innovation, creativeness, uniqueness. Those who know me know all of those are passion points in my DNA. Add to that disruptive technology, and I’m knocking on your door asking to manage your PR. But no matter how innovative, creative and unique your disruptive technology may be, it still has to deliver the ultimate customer experience.
Authentic Means ALL In — Not MOSTLY In
02.19.2026 – An authentic communication is binary. Either it is orit isn’t. And the moment you try to sneak something past your audience — even something small — you’ve blown it. I witnessed this firsthand recently from a marketing email that landed in my inbox. It was a doozy.
When ‘Taking Back the Narrative’ Is Just Another PR Crisis
02.11.2026 – Last week I shared my thoughts on the HLTH Code meal replacement shake price increase notification success. This week I’m just shaking my head at this news I’m going to share. Remember the July 16 Coldplay concert kiss cam video that went viral? The one featuring Astronomer CEO Andy Byron and Chief People Officer Kristin Cabot in what appeared to be a very romantic moment — while both were still married to other people?
13 Songs with Horrible PR Advice
06.12.2025 – Touting your bad reputation. Using words that nobody is listening to. Disconnecting from your audience. All three can do serious damage to your brand or company’s public relations, which in turn can ruin your public perception — and ultimately hurt your bottom line.