… Read more
Participating in a job interview without an elevator pitch is like watching or reading an ad without words.
It’s like a dog with no bark or bite.
It’s like standing in an elevator with no buttons to push.
When I … Read more
One of my favorite discussions during my M.B.A. studies was on the adoption of new technology, concepts or processes — often referred to as “The Innovation Life Cycle.” The instructor displayed a bell curve with “innovators” and “early adopters” at … Read more
There’s a knock on my door. It’s a salesman from a window company.
“ Hi, I’m [so-and-so] with [some window company]. We just happen to be working in your neighborhood today and wondered if you thought about upgrading your windows,” … Read more
How do you get a magazine or newspaper to write about your product for free? And why would you want to pursue press coverage before you engage in advertising? I’ll go into great detail answering these questions during my presentation … Read more
One of the most embarrassing moments I witnessed in my professional career occurred in about 2003. While employed at The Gemological Institute of America in Carlsbad, CA, the head of the PR department occasionally gave his staff permission to leave … Read more
The true role of public relations in a company is often misunderstood, misinterpreted, misaligned, or just plain missing.
The last three companies I was employed by all got it wrong. They put PR under the marketing umbrella, with the head … Read more
Just for a moment I imagined I was looking up into the PR heavens (OK, I know I’ve probably already lost some of you as you may have a hard time reading “PR” and “heaven” in the same breath). If … Read more
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