Authentic Public Relations Builds Trust
04.04.2024 – Authentic public relations is based on honest and transparent communication. It’s key for establishing genuine connections with stakeholders.When PR is authentic, it establishes credibility, which in turn helps organizations build trust, long-term relationships, and a positive reputation.
7 Essential PR Skills
03.22.2024 – As I ponder the skills that have benefitted me the most over the course of my 3+ decade public relations career, I came up these 7 below. Obviously, we’re all blessed with different talents, and I’m sure yours (especially if you don’t work in PR) will vary greatly.
A PR Guy that Loves Typesetting? Huh? Why?
07.30.2021 – How many PR pros do you know who are also proficient in typesetting promotional collateral?
It’s somewhat like expecting your dentist to also be a top-notch mechanic or a professional ballerina to also be an Olympic weight-lifting medalist. OK, well, almost.
Going Up? 5 Tips for Nailing Your Elevator Pitch!
04.08.2021 – Participating in a job interview without an elevator pitch is like watching or reading an ad without words. It’s like a dog with no bark or bite. It’s like standing in an elevator with no buttons to push.
Dogma Dampers Adaptation, Progress and Improvement
09.02.2020 – One of my favorite discussions during my M.B.A. studies was on the adoption of new technology, concepts or processes — often referred to as “The Innovation Life Cycle.” The instructor displayed a bell curve with “innovators” and “early adopters” at the beginning (the “ambassadors”), “early majority” and “late majority in the middle (the “supporters” and “neutrals,” respectively), and the “laggards” and “saboteurs” (the “defectors” and “adversaries,” respectively).
“We Happen to Be In Your Neighborhood” and 2 Other Big-Time Sales Lies
02.10.2016 – There’s a knock on my door. It’s a salesman from a window company. “Hi, I’m [so-and-so] with [some window company]. We just happen to be working in your neighborhood today and wondered if you thought about upgrading your windows,” he says. “Have you thought about upgrading your honesty?” I think to myself.
Secrets to Securing Print Coverage
02.05.2016 – How do you get a magazine or newspaper to write about your product for free? And why would you want to pursue press coverage before you engage in advertising? I’ll go into great detail answering these questions during my presentation at a Feb. 12 Eliances “Secret Session” in Scottsdale, Arizona. Hope you can make it. In the meantime, here’s a teaser to what I’ll be talking about…
It’s Time to Slay the Possessive Its
01.24.2014 – One of the most embarrassing moments I witnessed in my professional career occurred in about 2003. While employed at The Gemological Institute of America in Carlsbad, CA, the head of the PR department occasionally gave his staff permission to leave the premises and partake of professional development (yes, it was a very “controlling” culture there). I decided to attend an advanced public relations writing course given by PR pro Fraser P. Seitel, author of The Practice of Public Relations (a great PR textbook; I recently ordered the new 12th edition) in Los Angeles.