7 Ways to Know If Your PR is Working
07.09.2025 – Results matter. Whether it’s advertising, marketing or public relations, each expenditure needs to be justified by its results. Besides the fact that many people don’t even know what PR is or what it does (need a refresher? Read this blog post), an even smaller number of folks know how to measure its effectiveness.
But wait… is it even possible to measure your PR efforts when all PR really does is send out press releases? Short answer: Yes.
What in the World is PR? And Why Does My Company Need It?
07.03.2025 – You’ve probably heard someone say, “We need PR,” or “Let’s get some press.” But press coverage alone doesn’t define public relations or why it’s essential to your business. Clients used to love to ask me, “Can you get me on Oprah?” Many were serious. That’s why May 25, 2011 is sort of an unspoken PR holiday. That’s the last day the Oprah Winfrey Show aired.
Bigfoot Sticks Big Foot in Mouth
06.19.2025 – I was going to interview Bigfoot for this week’s message. But he told me he didn’t want to talk to me. In other words: “No comment.” Here’s the irony — this Bigfoot is the official spokesperson (ahem! spokesbeast) for a Spokane-based (NO can spoke??) company that helps businesses set up an LLC (limited liability company). That’s right. Bigfoot. The mythical forest-dwelling legend of the Pacific Northwest. Now sitting in front of a camera, wearing fake fur, pitching LLC services. I’ll give you a second to process that. Whew. Right? Let me explain how this all came about…
13 Songs with Horrible PR Advice
06.12.2025 – Touting your bad reputation. Using words that nobody is listening to. Disconnecting from your audience. All three can do serious damage to your brand or company’s public relations, which in turn can ruin your public perception — and ultimately hurt your bottom line.
Check Your Website Cookies, They Might Be Giving You Bad PR
06.04.2025 – How do you define a delicious cookie experience — whether it’s those on a website or baked in an oven?There’s one simple thing you can do to make your website cookies delicious to all those who visit (I’ll share that in a moment). But first, let’s address those we eat.
A Tale of 2 PRs
05.30.2025 – In sports, especially track and field, “PR” stands for personal record. When I started hearing that abbreviation on a regular basis a few years ago, it got my attention — considering I’ve been working in the “PR” industry since 1987. A PR is what every athlete chases — beating their best time, jumping higher, throwing further. It’s the gold standard of personal improvement.
The Story of a Major Jailbreak and Subsequent Communications Breakdown
05.20.2025 – Did you catch the May 16 presser (press conference) following the jailbreak at the Orleans Justice Center? I did. And I nearly broke out too… in laughter. I sat there absolutely incredulous as I watched this presser.
Being Authentic About Your #1 Best-Seller Book
05.14.2025 – This week I crossed something off my professional bucket list: Become a published author. I was honored to be invited to contribute a chapter to a collaborative book titled, “Cracking the Success Code: The Best Business Lesson I Ever Learned.”