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AI in Content Creation (Part 2)

10.01.2026 – In Part 1, I made the case for AI — and then the case against it. Since OpenAI released ChatGPT to the public in 2022, generative AI has worked its way into nearly every industry. And PR, marketing and advertising are no exception. Professionals use it to brainstorm, knock out busy work, and move faster.

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AI in Content Creation (Part 1)

09.24.2026 – In recent years, Artificial Intelligence (AI) has become more prevalent in society. NASA defines AI as “computer systems that can perform complex tasks normally done by human-reasoning, decision making, creating, etc.” (NASA, 2024). In 2022, OpenAI made conversational AI widely accessible by releasing ChatGPT to the public.