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AI in Content Creation (Part 1)

09.24.2026 – In recent years, Artificial Intelligence (AI) has become more prevalent in society. NASA defines AI as “computer systems that can perform complex tasks normally done by human-reasoning, decision making, creating, etc.” (NASA, 2024). In 2022, OpenAI made conversational AI widely accessible by releasing ChatGPT to the public.

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5 Questions to Ask Before You Say a Campaign “Worked”

09.17.2026 – “Did our promotional campaign work?” sounds like a simple yes-or-no question. But it isn’t. I recently taught my Media and You students at East Tennessee State University that researchers who study media effects for a living don’t ask that question at all.