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Hard for a CEO to Lead an Organization Without the Soft Skill of Communication

11.05.2025 – To succeed in leading a business, soft skills matter. A LOT. Especially the soft skill of being an effective communicator. You can have a Harvard MBA, a Wharton pedigree, technical chops that would make an engineer weep with envy — but if you can’t communicate with clarity, impact and authenticity, you’re going to struggle as a CEO.

5 Creepily Brilliant Halloween PR Lessons

10.30.2025 – Elphaba and Glinda from Wicked. Superman. The Addams Family. HUNTR/X from KPop Demon Hunters. Lilo & Stitch. Sabrina Carpenter and Olivia Rodrigo. According to a Sept. 30 Good Housekeeping magazine story, “We’re Calling It: These 10 Halloween Costumes Will Be Everywhere in 2025,” those will be among the Halloween costumes this year.
Despite this newsletter’s commitment to “being your authentic self,” we’re going to step into the make-believe world in this issue and take a look at five creepily brilliant public relations lessons Halloween teaches us.

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Hard for a CEO to Lead an Organization Without the Soft Skill of Communication

5 Creepily Brilliant Halloween PR Lessons