! (Blog) – Page 2 – AuthenticityPR

Being Authentic About Your #1 Best-Seller Book

05.14.2025 – This week I crossed something off my professional bucket list: Become a published author. I was honored to be invited to contribute a chapter to a collaborative book titled, “Cracking the Success Code: The Best Business Lesson I Ever Learned.”

A New Chapter is Written – Celebrate with Me at May 12 Book Release Party

05.09.2025 – Sharing a little something different this week… 🎉 I’m a co-author in a new book titled “Cracking the Success Code: The Best Business Lesson I Ever Learned.” It’s dropping on Amazon Kindle Monday, May 12. And it’s only 99¢ for the first

Enterprise: In the Driver’s Seat When it Comes to Customer Service

05.02.2025 – Let me introduce you to Eagan Keever Hill — an assistant manager in the rent-a-car division at the Mesa West Enterprise location in Arizona. The moment we walked into the store, it was clear: this team had customer service dialed in.

Practice Conscientious, Not Childish, Communications

04.25.2025 – Today I flew out of the Asheville, North Carolina airport. Adjacent to the airport and on the main road is a Marathon gas station, a convenience store, and a Dunkin’ Donuts. Along the side of their parking lot bordering the airport property

Why a Duck? Why a Fence? Why a Press Release?

04.17.2025 – The other day a client asked me if we should put this press release on the wire. I’ll share my detailed answer in a minute. As I began writing this week’s blog post, I couldn’t help but think of the classic 1929

Are Your Communications a Fruit Salad? (And No, That’s NOT a Compliment!)

04.10.2025 – I love fresh, succulent fruits. A crisp, refreshing apple? Yes. A perfectly ripe slice of kiwi? Sign me up. A juicy segment of tangelo or soft cube of pear? Ooooooh! But I have a confession to make… I’ve never been a big

Hormel Scores an Out-of-This-World Product Placement

04.04.2025 – Imagine a picture of your product featured in a news story… worldwide… because it was part of a dinner on the International Space Station (ISS). Minnesota-based Hormel, famous for their spam, did just that. But it was their pepperoni that was featured

We Don’t “Dig” These Broadband Providers’ Lack of Communications During Their Fiber Installation

03.28.2025 – Broadband companies in our city have horrible communications skills. And that, my friends, is bad PR. Let me give you a firsthand account of how not to communicate with your customers — or with potential customers.