! (Blog) – AuthenticityPR

How Utah’s Athletic Director Fumbled the “Holy War” Post-Game Press Conference

11.16.2024 – From the PR perspective, this has to be one of the most disastrous press conferences I’ve ever witnessed.

Following a last-second 22-21 loss to arch-rival BYU, University of Utah Athletic Director (AD) Mark Harlan took the spotlight — for all the wrong

The Tiny Unsubscribe: A Deceptive Email Marketing Strategy

11.08.2024 – Are there business or marketing strategies that just annoy you Here’s one that’s irked me for a long time: the microscopic unsubscribe link. Hopefully blogging about it will be therapeutic!

The Power of Emotional Intelligence: How EQ Transforms Leadership and Organizational Success

11.01.2024 – Is your boss unbearably reactive? Or is your team disengaged? If so, there’s a good chance emotional intelligence — or EQ — is the missing ingredient. EQ encompasses skills in self-awareness, self-management, empathy, and relationship building.

Where’s That Confounded Bridge?

10.24.2024 – Just eight miles from our home in East Tennessee is the Taylor Bridge, which crosses the Nolichucky River. Well, it was a bridge. Massive flooding caused by Hurricane Helene swept through on Sept. 27, and now, the bridge is gone. Houses and

Which of These 22 Creative Job Titles Do You Like Best?

10.18.2024 – Why embrace the status quo That’s boring. Creativity shakes things up. Makes life more interesting. It’s the fruit of enlivened imaginations.

Email Marketing Copywriting Disasters – Part 2

10.15.2024 – Hope you enjoyed the previous post about four email copywriting disasters. As promised, I have three more to share with you. (Again, this is only meant to help teach how to write more powerful, customer-centric copy — not to personally put anyone

Email Marketing Copywriting Disasters – Part 1

10.10.2024 – Remember how you felt when your teacher wrote glowing comments on a homework assignment? And remember how you felt when the teacher’s comments were not so complimentary? I’m not sure if those memories are what inspired this post, but here goes…

Hurricane Breaks Roads, Bridges and Communications

10.03.2024 – We’re safe! Some of you may know that we moved to Johnson City in East Tennessee in 2019. Some of you may know that our area was just hit by a hurricane. Yes. You read it right.