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The Day AI Gave My Client Stupid PR Advice

10.15.2025 – One day (it could have been a month ago, it could have been years ago — I’m not telling) the COO of one of my clients asked AI a question: “Should we be putting legal symbols like ® and ™ and ©

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Magazine Cover Story of Your CEO? Think Again…

10.08.2025 – Landing a magazine cover story for your CEO sounds awesome, right?
Well, how about on TWO magazines?
And how about feature stories in three other publications? And then you’re told all these articles would appear within seven days and you’d

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There’s NO WAY in the World Kohl’s Will Publish this Product Review 

10.01.2025 – After two posts telling the story about the 102 pairs of socks I didn’t order, you probably thought I was done. Well, I thought I was done too. It’s not a fun experience to have your credit card number stolen and then

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A Kohl-Hearted Online Order – Part 2

09.24.2025 – In Part 1 of this saga, I shared how someone stole my credit card number and ordered $412 worth of Nike socks shipped to a local Holiday Inn. If you haven’t read that portion of the story, you should read it now.

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A Kohl-Hearted Online Order – Part 1

09.17.2025 – Interesting PR lessons can be learned when someone steals your credit card number. Besides myself, the primary stakeholders in this event are the credit card company, two vendors, two hotel chains, a local police department, and those who tried to scam me.

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A Candid Conversation with a Journalist (Part 4) – PR Pros, Spin, and the Truth

09.10.2025 – One of the most poignant questions I asked Kingsport Times-News Editor Carol Broyles during my July interview with her was her honest opinion of PR pros. The sad reality of the PR industry and the PR pros that work in it is

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A Candid Conversation with a Journalist (Part 3) – Steps to Secure Local Coverage

09.03.2025 – Getting into the paper isn’t luck — it’s knowing the steps that make it easier for an editor to say yes. In my continued conversation with Kingsport Times News Content Editor Carol Broyles, she laid out a clear roadmap for how businesses

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A Candid Conversation with a Journalist (Part 2) – Photos, Pitches, and Playing Nice

08.27.2025 – We all know a picture is worth a thousand words, but it’s worth nothing to a newspaper when it’s low quality or is missing the cutline (journalism lingo for a photo caption) identifying people in the photo. But when you include a

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