! (Blog) – Page 4 – AuthenticityPR

Going Up? 5 Tips for Nailing Your Elevator Pitch!

04.08.2021 – Participating in a job interview without an elevator pitch is like watching or reading an ad without words. It’s like a dog with no bark or bite. It’s like standing in an elevator with no buttons to push.

Dogma Dampers Adaptation, Progress and Improvement

09.02.2020 – One of my favorite discussions during my M.B.A. studies was on the adoption of new technology, concepts or processes — often referred to as “The Innovation Life Cycle.” The instructor displayed a bell curve with “innovators” and “early adopters” at the beginning

“We Happen to Be In Your Neighborhood” and 2 Other Big-Time Sales Lies

02.10.2016 – There’s a knock on my door. It’s a salesman from a window company. “Hi, I’m [so-and-so] with [some window company]. We just happen to be working in your neighborhood today and wondered if you thought about upgrading your windows,” he says. “Have

Secrets to Securing Print Coverage

02.05.2016 – How do you get a magazine or newspaper to write about your product for free? And why would you want to pursue press coverage before you engage in advertising? I’ll go into great detail answering these questions during my presentation at a

Example of someone using the possessive it's.

It’s Time to Slay the Possessive Its

01.24.2014 – One of the most embarrassing moments I witnessed in my professional career occurred in about 2003. While employed at The Gemological Institute of America in Carlsbad, CA, the head of the PR department occasionally gave his staff permission to leave the premises

Give PR its Own Umbrella

01.03.2014 – The true role of public relations in a company is often misunderstood, misinterpreted, misaligned, or just plain missing. The last three companies I was employed by all got it wrong. They put PR under the marketing umbrella, with the head of PR

The PR Gods Called Me to Blog

01.09.2014 – Just for a moment I imagined I was looking up into the PR heavens (OK, I know I’ve probably already lost some of you as you may have a hard time reading “PR” and “heaven” in the same breath). If the PR